Consumer Intelligence

Consumer Intelligence is led by an academic and practitioner working at the intersection of market research, analytics and strategy.

The work is developed by Jordi Aymerich , a full professor of Market Research at the University of Barcelona and founding partner of an international market intelligence consultancy with more than 25 years of applied experience across Europe, Latin America and emerging markets in Africa. 

His work combines rigorous academic research with consulting practice , applied to brand strategy, segmentation, pricing intelligence, behavioural analysis and market entry across a wide range of industries and geographies. The objective is not to generate more insight. It is to enable better decisions.

Contextual credentials:

• PhD in Economics and Business, University of Barcelona
• Currently completing studies at Columbia Business School, Columbia University
• Member of the Decision Making in Marketing research group
• Regular contributor to media, conferences and executive education on marketing, consumer intelligence and analytics
• Author of Consumer Intelligence and co-author of several academic and professional publications